Craigslist Campaign Management
Why Craigslist?
In comparison to Search Engine Pay-Per-Click Advertising, such as Google, Yahoo, MSN and many others, Craigslist provides a similar highly targeted marketing venue at a fraction of the cost. Craigslist is the most productive and cost effective advertising venue to be on. As a firm that specializes in managing large-scale, nationwide Craigslist advertising campaigns, we have the statistical analysis of actual campaigns to prove that Craigslist offers marketers a steady flow of highly targeted impressions.
Why Channel Clarity?
We have been leveraging the power of Craigslist since the site was first launched. We have the tools and resources necessary to implement the largest Craigslist advertising campaigns and the experience necessary to ensure their profitability.
Who Should Contact Us?
The range of products and services that are marketed through Craigslist touch on every element of our lives. From Everyday Consumer Products to Vintage Automobiles, from Business Opportunities to Job Postings there isn’t a single product or service to be sold that could not benefit from the added exposure that Craigslist provides. If your company sells multiple products or services in multiple cities you need to contact us today.
What Do We Do?
We manage the entire process of listing your products and services on Craigslist. There are now over 150 cities worldwide that you could be marketing to, but the time consuming process of adding your products or services to each one is a daunting task. That’s where we come in. We offload the process for you so you can focus on what you do best: closing leads that are generated via the Internet.
What Does It Cost?
The pricing structure is simple and straightforward: you tell us how many different ads you want to run, and which cities you want them to run in. We charge you a flat rate – per post, per city – that way you always know what your marketing costs will be in advance.
What Else Should I Consider?
Your company is in business to earn a profit. In order to earn that profit there are a series of steps required to consummate and complete a transaction. The first, and oftentimes most difficult part, is generating qualified leads at an acceptable cost per lead. Google, Yahoo, and MSN have discovered how to turn their search engines into highly targeted marketing vehicles. The fact of the matter is that there is now so much competition for top keyword placement on those search engines that it is becoming more and more difficult to attain those cost effective leads.
Craigslist on the other hand provides a similar highly targeted environment for which advertisers can market their products and services in order to generate leads, but at a price that the major search engines wouldn’t dream of offering: it’s free!
About Craiglist
Q: What is Craigslist? A: Local community classifieds and forums - a place to find jobs, housing, goods & services, community information, and just about anything else – all for free. Q: When was Craigslist started? A: In early 1995, by Craig Newmark in San Francisco, California. Q: Is Craigslist a nonprofit? A: No, Craigslist was incorporated as a for-profit in 1999. Q: How much traffic does Craigslist get? A: More than 3 billion page views per month Q: How many people use Craigslist? A: More than 10 million unique users each month Q: How many classified ads does Craigslist receive? A: More than 8 million classified ads per month Q: How many Craigslist sites are there? A: There are now 190 local Craigslist sites in all 50 US states, and 35 countries. Q: Which parts of the site have the most page views? A: 1) jobs 2) housing 3) for sale 4) personals 5) forums
Craigslist’s Reach: 9,850
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com. Alexa expresses reach as number of users per million. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The reach rank is a ranking of all sites based solely on their reach. The three-month changes are determined by comparing a site's current reach and reach rank with its values from three month ago.
Craigslist’s Page Views Per User: 20.5
Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The page view rank is a ranking of all sites based solely on the total number of page views (not page views per user). The three-month changes are determined by comparing a site's current page view numbers with those from three month ago.
Page views per million indicates what fraction of all the page views by toolbar users go to a particular site. For example, if yahoo.com has 70,000 page views per million, this means that 7% of all page views go to yahoo.com. If you summed the fractional page views over all sites, you would get 100% (this is not true of reach, since each user can of course visit more than one site).
(graphs: 2006 Alexa | Mar 7, 2006)
Services
Craigslist Template Creation
Let our team of designers create custom templates for your Craigslist Ad Campaigns. Our templates are proven to increase response rates and conversions, and by integrating Craigslist Ad Tracking (see below) you will be able to monitor your templates’ performance. Contact us today to discuss your ad requirements.
Craigslist Ad Tracking
Tracking the performance of your Craigslist Ad Campaign enables you to determine which ads and which titles generate more leads. It has been shown that certain titles on Craigslist generate up to seven (7) times more clicks than other titles, but it is impossible to gauge the success of your campaigns unless you utilize an integrated ad tracking system.
Our system shows you how many page views your ads receive, which indicates how well your titles entice people to click them. If you have a website but do not have sophisticated web statistics software or simply do not have the time or knowledge to setup a system on your own, we will set up automated forwarding pages for you. You simply link your Craigslist ads to one of the forwarding pages, and when a visitor clicks the link they are sent through the forwarding page and directly to your website landing page. This occurs seamlessly to the visitor, and this process allows us to track exactly which Craigslist ad that visitor came from.
Ad Tracking System Includes:- Complete system setup and configuration.
- Your own tracking domain URL.
- Your own web hosting account.
- 3 months FREE access, at which point you can purchase additional access for $5.00 per month.
- System login page with personal username and password.
- 25 code tracking snippets emailed to you for placement in your Craigslist ads.
- Ability to track which ads your leads are coming from.
System Setup & Initial Consultation: $125
First 3 Months Access: FREE
Additional Access: $10.00 / Month